Top Selling Brands in December 2012

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BYD appear to be making a slow but steady comeback and have positioned themselves as the best selling Chinese brand in December. BYD have been through a ‘slow’ period where everything that could go wrong essentially did, they became the golden brand in 2008 with the amazingly well selling BYD F3 which was ‘based’ off the Toyota Corolla but sold for half as much, quality issues arose and the F3 disappeared from the limelight as fast as it had appeared, then BYD stock prices bottomed out and nobody was showing much interest in the once promising brand. BYD turned themselves around with a series of new models such as the Su Rui, G6 and S6 SUV, although we should point out that their M6 MPV has been an utter flop.

Fiat are on their third month of sales in China with their JV and seem to be doing okay, the first month was just less than 7000 units, the second month was over 7000 and the third month has dropped to 4095 units.

  1. Volkswagen – 140,014
  2. Hyundai – 60,593
  3. Chevrolet – 54,570
  4. BYD – 52,890
  5. Ford – 49,077
  6. Toyota – 45,816
  7. Chery – 45,754
  8. Buick – 44609
  9. Nissan – 42,619
  10. Kia – 37,701

Bottom Selling Brands

  1. BAIC – 3158
  2. Everus (Honda) – 2786
  3. Mitsubishi – 2034
  4. Ciimo (Honda) – 1717
  5. Cadillac – 939
  6. Riich – 917
  7. Trumpchi (GAC) – 749
  8. Volvo – 638
  9. Changhe – 410
  10. Hawtai – 1

We’re not quite sure what happened to GAC’s Trumpchi. The SUV and Sedan models seemed to be well represented on the roads, but combined sales of just over 700 units in a single month is not healthy for brand development. Volvo’s low sales are mostly due to the fact that the S40 is well aged and the S80 is just not comparable to the equivlant Audi and BMW lines, meaning the Chinese owned Swedish brand seems to rely solely off imported models such as the XC60 and S60.

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