Audi Gets Territorial Over the Q With Qoros

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Qoros hasn’t yet opened any show rooms or launched its cars but that hasn’t stopped Audi from putting forward a motion to sue Qoros over the use of the letter Q. The Truth About Cars cites German media reports in the Der Kfz-Betrieb reports on Audi’s plans to keep Q cars in its own brand portfolio and is actively trying to stop other brands from using Q in its naming structure.

Originally the first car from Qoros was set to be called the GQ3 but earlier this week the Q was dropped to give the Qoros the ‘Qoros 3′ sedan moniker thanks to a temporary injunction against Qoros from Audi.

About the author  ⁄ Ash

Ash came to China at 18 and never looked back, a decade later he is still here. After a 4 year stint in a Chinese University where he gained a double BA in Chinese and International Trade he worked for a myriad of different companies in the Chinese Auto industry before heading back to school to get an MBA with a focus in marketing.

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