Previously we described the Qoros brand as a difficult sell, but perhaps it won’t be such a hard sell after all, especially if future models stay along these lines:

The above GQ3 was spotted in downtown Shanghai close to Qoros’ HQ. The GQ3 is the first sedan from Qoros and will launch at the Geneva Motor Show early next month, something we cannot wait to see. Engine choices are expected to be 1.6L and 1.6T models with 6 speed manual and dual clutch offerings. The interior looks incredibly clean – almost Volvo like clean in its design, the smooth lines of the dashboard are only punctuated by the gigantic central console, which looks to be missing a CD or DVD slot (perhaps it is below the screen in the AC control area?). The only car that we know of to skip the CD/DVD drive completely is the MG3, which uses SD slots/USB points instead for media storage/loading. The exterior seems to mimic that of a VW Phaeton, especially from the rear but without that bloated look, the camo is interesting too – at least we know its a Qoros.

Pricing will be difficult to determine, from what we understand Qoros is aiming to be an affordable premium brand much in the same way as Buick has positioned itself in the Chinese market or similar to Volvo in Europe. Potentially this car could be in the area of 110,000RMB when launched, certainly an interesting brand to watch along with Luxgen.