How much for a Ford Explorer? In the US market you can pick one up for circa 29,000USD for the base model but once Explorers hit Chinese soil they get hit with import taxes and taxes soon make a big cheap car into a big expensive car. The Explorer launched today in China for the first time and was hit fast and hard with the import taxes that saw the price rise from a comfortable credit card purchase in America to a mortgage requiring price tag in China.
The 3.5L V6 Explorer starts at 489,800RMB and rises to 539,800RMB with two trim levels on offer. The Explorer is thought to be going up against the Buick Enclave which starts at 520,000RMB for a similar sized 3.6L engine, the Enclave has sold reasonably well in the Chinese market but that is probably due to Buick being seen as a semi luxury brand, will Ford be able to pull off the same trick?