Ford’s Chinese sales have seen a 91% rise in the first quarter of 2013 according to media reports issued yesterday, Ford’s 2012 sales saw strong growth with a 30% increase but the 91% increase in the first three months of 2013 indicate that Ford are in for a strong year.
In recent months Ford has introduced several new models including the new Focus, Kuga SUV and Ecosport small SUV as well as the full sized Explorer and New Mondeo which are expected to pull sales upwards dramatically in 2013. Over the past two years Ford has performed extremely well in the Chinese market, 2011 sales reached 247,600 units and then exploded to 415,800 vehicles in 2012. First quarter sales in 2012 were 123,400 units whilst in the first quarter of 2013 sales have grown to 237,000 units.
Currently Ford’s Explorer and Edge models are both imported into the Chinese market which gives them a disadvantage in the market due to high sales tax, Chang’an-Ford are likely to produce the Edge in the near future whilst Ford’s commercial vehicle partner at Jiangling are rumored to be receiving the Explorer for Chinese consumption.