Great Wall Targeting the USA Market in 2015

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According to Automotive News China who managed to get themselves in front of the down to earth CEO Ms. Wang Feng Ying, GWM are planning an American market entry in circa 2015 with the possibility of building trucks in the USA being on the table:

Great Wall Motor Co., China’s largest SUV maker, expects to begin selling SUVs in the United States around 2015, making it the first Chinese automaker to enter the American market in volume, the president of the company says. The automaker is also actively exploring whether to build SUVs in the United States. “Since the United States is far away from China and its import tariffs on vehicles are not particularly high, we would prefer to build the vehicle locally,” Wang Fengying told Automotive News China on Sunday at the Shanghai auto show.

Great Wall have not many many bellicose statements over the past decade as they slowly improved their product line, raised quality levels and worked on their brand. The latest range of Haval vehicles do have a certain Chinese charm to them but they are on par with what you would expect from a low cost international automaker, as mentioned here Great Wall are planning for a full size truck that is clearly designed for US market application in the next few months.

About the author  ⁄ Ash

China Car Times is the number one portal for the latest information, statistics, and industry information on the Chinese automotive industry. Over the past six years of operation we have seen the Chinese auto market grow from a backwater of old European models to the world's largest auto market with the world's leading technology being delivered here first. You can connect with China Car Times founder and Editor Ash Sutcliffe by clicking on the Linkedin logo, you can also follow us on Twitter, Facebook and Google Plus via the relevant icons

2 Comments

  • Dmoore
    April 24, 2013

    I knew it was coming. It was just a matter of time. The question is, where are they planning to set up shop? Will it be at an existing, abandoned facility or will they build a new plant from the ground up?

  • joninchina
    April 25, 2013

    You know, they just might be able to do it. I think Great Wall/Haval (now THERE is a question – what NAME do they use in the USA…..Great Wall can work IMO, but NOT Haval – just imagine the late night comedians…….”in other news, a chinese car company has decided to build a SUV just for Jews……..that’s right, it’s called HAVAL!’) might have pulled a fast one over on us – while all the other companies were beating their chests proclaiming ‘we’re going to America soon!!!!’, Great Wall was sitting back just doing the boring things………you know, like GETTING THEIR ACT TOGETHER. Great Wall has quietly but effectively created a nice lineup of SUV’s from sub-compact to full size, a decent lineup of pickup trucks, valuable marketing, advertising, distribution and customer service experience internationally (via their sales experience in Australia), and has a unique lineup of vehicles that no other chinese car company has………and that lineup just might work in the USA. Americans still love their pickups and SUV’s, and “downsizing” is a trendy thing right now……..and Great Wall’s designs are unique enough that they can “stand out” amongst the crowd. They don’t need to be better than Japan/South Korea/America/etc. either………they just need to be close enough to be comparable in quality – offer a nice warranty/free servicing package, and get the sticker price about $3000-5000 below the other competitors. Now, building a factory in America? Not so sure about that…………sure you can beat the import tariffs, but does that offset the paying of american wages? They can’t “import” cheap chinese labor! :) Anyway, it sounds like Great Wall has a quiet sense of confidence about this, and has obviously been thinking about it for awhile…………..looking forward to hearing more news about this as it develops!

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