BYD Planning To Enter Cellphone Business

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BYD was originally a battery maker for cellphone companies such as Nokia, but later expanded into solar panels and then the automotive business, but these businesses apparently have small margins which has led BYD to showing an interest in making smart phones. BYD recently introduced several new sedan models such as the Su Rui which features a direct injection turbo engine along with dual clutch gearboxes with a price tag of 100,000RMB – the equivalent 1.4TSI Dual Clutch Volkswagen Golf retails for 167,000RMB. How are BYD doing it?

From People Daily:

Shenzhen-based electric car maker BYD is shifting its focus to the original equipment manufacturer (OEM) smartphone market, as profits in its core business – the auto and solar sectors – remain very thin, Beijing Business Today reported Monday.

Many international handset makers such as Nokia, Samsung, Huawei and ­Hew­­lett-Packard have chosen BYD as their manufacturer, according to the report.

BYD has recently rolled out the new HTC One for HTC, the Ascend P6 for Huawei, the Lumia 1020 for Nokia and the Galaxy S4 mini for Samsung, media reports said.

Most of these orders previously belonged to Foxconn, the world’s largest contract manufacturer of electronics by revenue, according to the report. And a list from Apple Inc released last year revealed that BYD is also a supplier for the popular handset maker.

Foxconn has recently been losing Apple contracts to its competitors. Media reports said that the company has lost some orders to its Taiwan peer Pegatron Corp.

BYD said in a profit forecast in May that it expected to see up to 2,973 percent profit growth in the first half of this year, attributing the surge mainly to rising profits from its cell phone parts, increasing auto sales and the rising prices of solar products.

Given the expected profit surge, experts said that the company has very likely secured a big order in the smartphone business sometime in the past few months.

In the first quarter, the company reported net profit of 112 million yuan ($18.24 million), up 315.63 percent year-on-year.

The Beijing Business Today report said that BYD has been withdrawing from its solar business given the uncertain prospects of the sector. And its auto sector, though expanding, is also not reporting very strong profit growth, so the phone assembly business has become an increasing focus for the company.

Major electronics producers like Sony and Sharp are consi­dering outsourcing their manu­facturing at present, which could mean great opportunities for companies like BYD, according to the report, which cited an industry analyst.

About the author  ⁄ Ash

China Car Times is the number one portal for the latest information, statistics, and industry information on the Chinese automotive industry. Over the past six years of operation we have seen the Chinese auto market grow from a backwater of old European models to the world's largest auto market with the world's leading technology being delivered here first. You can connect with China Car Times founder and Editor Ash Sutcliffe by clicking on the Linkedin logo, you can also follow us on Twitter, Facebook and Google Plus via the relevant icons

One Comment

  • August 11, 2013

    GIVEN THE STRONG BACKGROUND AS CONTRACT MANUFACTURER FOR SMARTPHONES TO ALMOST ALL THE MAJOR WORLD BRANDS, BYD COULD ONE DAY BE THE MASTER OF THEM ALL AS THE MAJOR WORLD BRANDED SMARTPHONE MAKER TOP SELLER OF ALL TIMES IF THEY CAN COME UP WITH SOMETHING GREAT TO BETTER THE CURRENTLY THE WORLD BEST OF THE BEST SAY THE CUSTOMISABLE AND ADVANCED MOTO X FROM GOOGLE’S MOTOROLA BRAND AS MOST OF THE MOTO X ENTHUSIASTS EXPECT THIS NEW LAUNCH TO HAVE CUTTING EDGE SPECS WITH KEVLAR CASING AND SAPPHIRE 5.5 INCH FACE SUPER HD OLED DISPLAY, THE LATEST MOST POWERFUL SNAPDRAGON 800 QUAD CORE PROCESSOR, MICRO SD 128 GB READY SLOT AND MORE CAPACITY 5K mAh LONGER BATTERY LIFE BUT NOW ALL ARE VERY DISAPPOINTED.
    SO IF THE SAID SPECS ABOVE COULD BE CUSTOMIZED TO INDIVIDUAL BUYER’S TASTES, AS BYD COULD COME UP WITH ITS OWN BRANDED ANDROID WINNER SMARTPHONE WITH THE SAID SPECS ABOVE, SURELY BYD BRANDED WINNER SMARTPHONE COULD BECOME THE BEST OF THE BEST SELLERS OF ALL TIMES.

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