Opel Launches Zafira MPV in China

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Opel is a forgotten brand in the Chinese market but the German’s are trying to rectify that with the launch of the all new Opel Zafira. Under GM’s control in the Chinese market, Opel was left behind Saab and Cadillac in the luxury car stakes but Opel want to change that with more emphasis on their setting as a semi premium brand.

Opel currently sells the Insignia wagon and Antara wagon in the Chinese market, both in the 200,000 to 300,000RMB price segment, the Zafira MPV has also joined this segment with pricing from 269,900 to RMB 309,900 depending on specification for the 7 seat, 1.4T powered car.

Opel products are sold through Opel’s 22 dealerships and serviced through its 55 aftersales service centers.

About the author  ⁄ Ash

China Car Times is the number one portal for the latest information, statistics, and industry information on the Chinese automotive industry. Over the past six years of operation we have seen the Chinese auto market grow from a backwater of old European models to the world's largest auto market with the world's leading technology being delivered here first. You can connect with China Car Times founder and Editor Ash Sutcliffe by clicking on the Linkedin logo, you can also follow us on Twitter, Facebook and Google Plus via the relevant icons

2 Comments

  • August 19, 2013

    Since when have Opel been a semi premium brand?

  • ash Author
    August 20, 2013

    Since it can charge 50,000USD for a 30,000USD car.

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