Hyundai Launches Mistra Sedan in Chengdu

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Hyundai maybe on the up and up in Western nations but they have already carved a decent share of the market pie in the Chinese market where they regularly make it into the Top Ten sales lists and continue to rival Western and Japanese brands in terms of sales volume year after year. At this years 2013 Shanghai Auto Show Hyundai unveiled the Mistra concept which was to be a compact sedan based below the current eight generation Sonata, at the 2013 Chengdu Auto Show last week Hyundai unveiled the final vehicle ahead of a sales launch for this years Guangzhou Auto Show. Hyundai are clearly trying to give the Mistra some serious press time.

Hyundai mistra Hyundai Launches Mistra Sedan in Chengdu Hyundai mistra2 Hyundai Launches Mistra Sedan in Chengdu Hyundai mistra3 Hyundai Launches Mistra Sedan in Chengdu Hyundai mistra4 Hyundai Launches Mistra Sedan in Chengdu

The Mistra joins other vehicles from joint venture manufacturers in building cars just for the Chinese market, the Honda C-Rider from Guangzhou Honda and the Fiat Viaggio from Guangzhou Fiat are both examples of China only cars, the Mistra was designed in partnership with Beijing Hyundai’s own domestic R&D department where the car was tailored specifically for the Chinese market and carries the same corporate grill as the recently introduced Hyundai Sante-Fe. The Mistra measures in at 4,710mm long, 1,820mm wide and 1,470mm in height with a 2,770mm long wheelbase. Meanwhile power comes from 1.8L and 2.0L engines with the 1.8L offering 146bhp and the 2.0L offering 162bhp but peak torque reaching 194Nm, not bad for a naturally aspirated car.

The Mistra could potentially decimate Sonata sales, especially as pricing is from 150,000 to 190,000RMB but perhaps Hyundai are hoping to perform a two sedan dance to gain extra sales.

About the author  ⁄ Ash

Ash came to China at 18 and never looked back, a decade later he is still here. After a 4 year stint in a Chinese University where he gained a double BA in Chinese and International Trade he worked for a myriad of different companies in the Chinese Auto industry before heading back to school to get an MBA with a focus in marketing.

One Comment

  • September 4, 2013

    Looks better than the concept.

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