It has been a busy couple of days for Honda, they have launched two new concept SUV’s at the same time in China and Japan. Whilst China is still not officially hot on Japanese cars after last years Diao Yu Dao dispute the market has been warming towards Japanese brands again, and Japanese brands have been slowly coercing Chinese consumers on board with the introduction of new models in very hot segments. Honda launched the Jade MPV just a few months ago which seems to be off to a strong start and then they launched the Vezel Concept at the Tokyo Auto Show.
The Vezel is essentially a Fit/Jazz crossover much in the same way that the Fiesta morphed into the current Ford Ecosport SUV, at the same time Honda launched the Concept V for the Chinese market. The Concept V is thought to be based on the current Civic platform which underpins the Civic and also the Honda Jade, in crossover style it will be lifted and coated in chunky plastic bumpers to sit below the CRV in a segment that is hotly contested in China.
With the speed that Jade went from concept to production car, don’t be surprised to find this car on the market in early 2014, it’s not entirely clear which JV will produce this model, but seeing as Dongfeng already makes the incredibly popular CRV we think the Guangzhou-Honda JV will receive the Concept V.