Move Over Bavarians: Cadillac Wheels ATS into Guangzhou

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In Europe it seemed that Cadillac was never taken as a serious competitor to the well entrenched European luxury vehicles, Caddies were large boats that wallowed through corners with their soft suspension and gigantic thirsty engines that delivered little in the BHP department. Not anymore. Cadillac have redefined themselves slowly but surely, and are gaining a beachhead in the Chinese market.

That beachhead is still utterly tiny compared to the likes of Audi and BMW, and even the slowcoach Mercedes, who have decimated the Chinese luxury market through three distinct brands. The Cadillac XTS has already demonstrated that when a Cadillac meets the needs and requirements of the Chinese market then sales will occur, and the SRX SUV has also demonstrated this but lags slightly behind the German brands.

The ATS squares up well against the German competition, it carries a few plus points in its case to buy; firstly its RWD which will bring the few purists over to the brand, secondly its imported and imports carry a lot of weight in China, thirdly its cheaper than a locally made BMW 3-Series and is priced on par than a less powerful Chinese made Audi. The downside is that the ATS loses in the wheelbase department, both the 3-Series and A4L come with long wheelbase to give rear passengers that much loved legroom.

Pricing for the ATS starts at RMB 308,000 and rises to RMB 43,8000 for the 2.0T which produces 270bhp, no sign of the V6 as of yet but perhaps we can expect that at a later date.

About the author  ⁄ Ash

China Car Times is the number one portal for the latest information, statistics, and industry information on the Chinese automotive industry. Over the past six years of operation we have seen the Chinese auto market grow from a backwater of old European models to the world's largest auto market with the world's leading technology being delivered here first. You can connect with China Car Times founder and Editor Ash Sutcliffe by clicking on the Linkedin logo, you can also follow us on Twitter, Facebook and Google Plus via the relevant icons

One Comment

  • Gerald
    November 29, 2013

    This is a lot of performance bang for the RMB (for China), even compared to non-luxury brands. It will be interesting to see how it is received by consumers here

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