In Europe it seemed that Cadillac was never taken as a serious competitor to the well entrenched European luxury vehicles, Caddies were large boats that wallowed through corners with their soft suspension and gigantic thirsty engines that delivered little in the BHP department. Not anymore. Cadillac have redefined themselves slowly but surely, and are gaining a beachhead in the Chinese market.
That beachhead is still utterly tiny compared to the likes of Audi and BMW, and even the slowcoach Mercedes, who have decimated the Chinese luxury market through three distinct brands. The Cadillac XTS has already demonstrated that when a Cadillac meets the needs and requirements of the Chinese market then sales will occur, and the SRX SUV has also demonstrated this but lags slightly behind the German brands.
The ATS squares up well against the German competition, it carries a few plus points in its case to buy; firstly its RWD which will bring the few purists over to the brand, secondly its imported and imports carry a lot of weight in China, thirdly its cheaper than a locally made BMW 3-Series and is priced on par than a less powerful Chinese made Audi. The downside is that the ATS loses in the wheelbase department, both the 3-Series and A4L come with long wheelbase to give rear passengers that much loved legroom.
Pricing for the ATS starts at RMB 308,000 and rises to RMB 43,8000 for the 2.0T which produces 270bhp, no sign of the V6 as of yet but perhaps we can expect that at a later date.