Rumor has been circulating for a while that SAIC are far from impressed with the sales results of the Roewe 950 which is essentially a Buick Lacrosse in Roewe drag and retails for marginally less. The high price of the 950 and the better image rights of the slightly more expensive Lacrosse has essentially killed the model before it even began to really pace itself in the market. On the other hand, the Roewe 750 was the first vehicle that SAIC produced after on the IP from the bankrupt MG-Rover in 2005, first airing the 750 in 2006.
A refreshed 750 is supposed to be aired in early 2014 which means the current 750 will either have to end production or find a new home, and with China’s ‘Waste Not, Want Not’ mentality towards automotive IP that means it will be pushed over to the Shanghai brand of cars. The Shanghai brand is one of the oldest automotive brands in the Chinese market with it seeing its heyday in the 1980′s and 1990′s, the introduction of foreign branded vehicles into China basically extinguished domestic brands such as Shanghai as the older post WW2 technologies were clearly obsolete against the ‘latest’ Volkswagen Santana.
The Chinese patent database sleuths over at Autohome.com.cn have discovered that the Shanghai brand is being restored to its former glory with the introduction of two new models, essentially the 950 and 750.