Roewe 750 and 950 to disappear, become ‘Shanghai’ vehicles

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Rumor has been circulating for a while that SAIC are far from impressed with the sales results of the Roewe 950 which is essentially a Buick Lacrosse in Roewe drag and retails for marginally less. The high price of the 950 and the better image rights of the slightly more expensive Lacrosse has essentially killed the model before it even began to really pace itself in the market. On the other hand, the Roewe 750 was the first vehicle that SAIC produced after on the IP from the bankrupt MG-Rover in 2005, first airing the 750 in 2006.

A refreshed 750 is supposed to be aired in early 2014 which means the current 750 will either have to end production or find a new home, and with China’s ‘Waste Not, Want Not’ mentality towards automotive IP that means it will be pushed over to the Shanghai brand of cars. The Shanghai brand is one of the oldest automotive brands in the Chinese market with it seeing its heyday in the 1980′s and 1990′s, the introduction of foreign branded vehicles into China basically extinguished domestic brands such as Shanghai as the older post WW2 technologies were clearly obsolete against the ‘latest’ Volkswagen Santana.

The Chinese patent database sleuths over at Autohome.com.cn have discovered that the Shanghai brand is being restored to its former glory with the introduction of two new models, essentially the 950 and 750.

 

 

About the author  ⁄ Ash

China Car Times is the number one portal for the latest information, statistics, and industry information on the Chinese automotive industry. Over the past six years of operation we have seen the Chinese auto market grow from a backwater of old European models to the world's largest auto market with the world's leading technology being delivered here first. You can connect with China Car Times founder and Editor Ash Sutcliffe by clicking on the Linkedin logo, you can also follow us on Twitter, Facebook and Google Plus via the relevant icons

6 Comments

  • Gerald
    December 27, 2013

    They have already disappeared.. I’ve seen a total of two 950′s on the roads here.

  • December 28, 2013

    Oh dear. SAIC really don’t have a f***ing clue. How about just starting up another 5 brands while they are about it. Then not invest sufficiently in product development or trying to create a brand identity.

    Yes more brands that’s definitely the way to solve the lack of sales. After all it worked for Chery! (Note heavy use of sarcasm here).

    Attn Gerald I think most of the 950s found their home in the streets of Shanghai.

  • Ash Author
    December 28, 2013

    Ive seen a few up north. The 950 even came with a 2.0L naturally aspirated engine which makes me wonder if it can move at all under its own free will, it certainly wont be a spirited ride.

  • Ash Author
    December 28, 2013

    and checking the prices in China shows the 2.0L 950 has dropped from 190,000RMB to 130,000RMB in sunny Huzhou, what a bargain!

  • December 30, 2013

    Looks like the 750 and 950 will simply do double-duty.

    http://www.autohome.com.cn/news/201312/691558.html

  • rateability
    April 8, 2014

    I don’t even know how I ended up here, but I thought this
    post was great. I don’t know who you are but definitely you’re going to a famous blogger if you aren’t
    already ;) Cheers!

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