About the author  ⁄ Gong Zai Yan

Gong Zaiyan is a researcher at the Center for Automotive Industry, School of Automotive studies, at the prestigious Tongji University.Going Zai Yan focuses on the study of the green vehicle industry in the Chinese market, he also focuses on policy and regulations in the overall market.

Hongqi (Red Flag) is being revived slowly buy surely, Shanghai is reviving, Beijing is Reviving. The old famous Chinese car brands which disappeared for many years are reviving at the same time, of course they are not being brought back for nostalgic purposes, they are being brought back to satisfy a government demand for anything that isn’t German….

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Seat’s sales for China in 2012 has been set at 4,000 units, this is not exactly an ambitious goal for SEAT in their starting year. China is the largest car market in the world, and some models are claiming sales of 4000 units per week so obviously there is plenty of scope for Seat to enter China.

Seat’s Leon formula racing, Leon Cupra, and Ibiza…

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Many Chinese automotive specialists are smiling from ear to ear these days, because many German brands introduced their electric city cars on Frankfurt Auto Show early last month, which are similar to their ideal low-speed electric car.

Audi Urban, Volkswagen NILS and Opel RAK e are two-seater or one-seater city cars with smaller batteries and motors….

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China is the largest car market in the world, but the Chinese automotive industry is far from strong. Few Chinese people want to buy a local brand car if they can afford a foreign branded one.

It is unlikely that Chinese local cars powered by inner combustion engines can catch up with European, American or Japanese cars, so the government thinks a…

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PSA Peugeot Citroen is one of the oldest players in Chinese car market. Guangzhou-Peugeot 505 rolled off the production line in 1986, while Dongfeng-Citroen ZX hit the market in 1994. But PSA has not been a success in China. Peugeot and Citroen sold a combined 373,000 cars last year, which was a shame compared to Volkswagen, General Motors and Nissan’s…

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Making cars in China is not an easy business, every foreign car company that wishes to build in China has to partner with a local company. Early arrivals such as Volkswagen snapped up the best with First Automobile Works and Shanghai Auto Industry Corp, other later arrivals such as BMW had to make do with smaller regional players such as Brilliance…

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Auto Shanghai 2011 is coming. It must be the most influential auto show in China this year, but compared with other shows in the world, how is the Shanghai show positioned?

Looking back to Auto Shanghai 2009, there were 9 so-called all new cars of global brands made world premieres. However, among the 9 new cars, only the Porsche Panamera was a REAL…

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Most Chinese have never been abroad, but they are sensitive to nationalities of products or brands, especially something expensive and technical, like cars. In fact, classification by nationalities is not just for general public, but also for government and specialists. Nationality is an important dimension of many reports by authorities and professors.

Nationality…

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