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Beijing Hyundai to further develop Hyundai China models

hyundai-elantra.jpgSince 2007, Beijing Hyundai, have been busy working on developing the current Hyundai China’s line up. Beijing Hyundai (BJ) have already updated the current Hyundai Elantra to bring a fresh updated Elantra to the Chinese market, giving the Chinese marketplace a choice of two Elantras, the new (above), and the old.

The Elantra was not the only model that received a makeover for the Chinese market, the Hyundai Sonata also received an update for the Chinese market.

Beijing Hyundai have received 5.1 billion RMB in funding for research and development from Hyundai in Korea, which will lead to Beijing Hyundai developing more and more cars for the Chinese marketplace.  Apparently, all of the intellectual property for the Chinese designed Elantra and Sonata belong to Beijing Hyundai, and if Hyundai wish to introduce these designs to the global market, then Hyundai must pay Beijing Hyundai a licensing fee for each car sold.

Hyundai i30 to make splash in China

The Hyundai i30 is expected to be produced in China very soon according to media reports. The i30 is well regarded by foreign motoring automotive outlets, who often favorably comment on the i30’s fashionable design and reasonable handling.

i30.jpg

The i30 is expected to go into production in Beijing in the second half of 2008, and may well go some way in turning around Hyundai’s rather dismal sales performance in 2007 and 2008. This car may just well be the injection of style and performance that Hyundai needs the most in China, although, the new Elantra is doing quite a good job of revitalizing Beijing Hyundai by itself, the i30 is only going to strengthen their position.

Hyundai Elantra - not as dull as before

Beijing Hyundai have been struggling of late, their models in China are rather dull compared to their overseas models. Beijing Hyundai have been designing their own models in China, such as the new Sonata, but sales cannot be compared to the runaway success of the Accord or the Camry. The Elantra sales could be described as average when compared to the Focus and the Buick Excelle, Hyundai hopes to counter the aging Excelle and Focus with an updated Elantra for 08.

new-elantra.jpg

The exterior has had a minor face lift, but the biggest change appears to be a vastly improved design.

new-elantra1.jpg

Hyundai Genesis out testing in Beijing

Beijing Hyundai havent been doing too great over the past few years, their old Sonata was just plain ugly, the new Sonata is visually appealing but it just wont sell at all, not like the Camry or the Accord does. Hyundai have decided to wheel out the big guns, and bring the Korean 5 series killer to China.

genesis.jpg genesis1.jpg genesis2.jpg

Hyundai to launch luxury models in China

The Korean car maker Hyundai are planning to launch their upmarket luxury car in China later next year with the aim of getting into the ever expanding luxury car market and carve out a portion of the pie that has long been with the likes of Mercedes and BMW.

Sales have been going down hard and fast for Beijing Hyundai over the past few years, this year they were forced to lower their sales forecast amid intense pressure from other brands that have newer, nicer looking models. BMW and Mercedes have seen their sales double in the past year, hence Hyundai’s decision to enter the luxury segment.

Hyundai cut sales figures for 07

It seems the Korean giant is going to hit its sales targets for 07:

HYUNDAI Motor Co, South Korea’s largest car maker, has cut vehicle prices by as much as 13 percent in China and curtailed its sales target after introducing new models.

Beijing Hyundai Motor Co, the company’s Chinese venture, cut prices for its Accent subcompact, Avante compact and Sonata sedans by seven percent to 13 percent from September 1, Seoul-based Hyundai Motor said yesterday.

Hyundai Motor slashed its annual sales target in the world’s second-biggest auto market by 16 percent to 260,000 units, reported Bloomberg News.

Hyundai Motor is joining General Motors Corp, Ford Motor Co and other car makers in China in cutting vehicle prices.

At least 30 new or revamped models were introduced in China in the first half, forcing the auto makers to cut prices and ease financing requirements to maintain sales.

Hyundai Motor’s sales in China dropped 18 percent to 128,587 in the first seven months of this year, compared with 157,135 a year earlier, according to the company’s Website. It had previously aimed to sell 310,000 units this year in China.

It is now the 10th-largest car maker in China, slipping from fifth place last year. Hyundai Motor is building a second US$1-billion factory in China to double its capacity to 600,000 vehicles per year by 2008 after opening its first Beijing plant in 2002.

Beijing Hyundai - planning to go domestic

Beijing Hyundai have come from behind, to being one of the market leaders in China. Before on China Car Times we talked about how the ‘QQ Killing’ Hyundai Getz is coming to China. Hyundai plan to have the car in production as early as January 2008, in addition, Beijing Hyundai also plan to produce the Hyundai Coupe in China to keep it competitive with up and coming Chinese coupes such as the MGTF, Brilliance Coupe etc etc. Currently the Hyundai Coupe is made in Korea and imported into China making it much more expensive. China Car Times believes we are on the verge of the Chinese autosports revolution at this rate, all we need is for MG to make the MG7 coupe, and we’re set.

Hyundai have also mentioned they will bring a third car to China early next year, but we at China Car Times are currently unsure as to what that car is. Could it be a self developed model for the Chinese market?

Beijing Hyundai missed sales target for second year running!

Oh dear, the Korean auto giant that came from no where in China to making quite a large brand but seems to have tapered off in recent years with regards to sales, that seems to stem from what appears to be a rather really dull product line up in China. Hopefully the Getz will turn them around.

HYUNDAI Motor Corp may miss its sales target in China for a second straight year due to a lack of new models and the popularity of Chinese-made, price-competitive models.

Beijing Hyundai Motor Corp, a joint venture between South Korea’s biggest auto maker and Beijing Automotive Industry Holding, saw first half-year sales drop 23 percent to 91,864 vehicles year on year, the Union of National Passenger Car Market Information said yesterday. The sales account for 30 percent of its whole-year target of 310,000 and caused the group to drop from fifth to ninth on the list of top 10 best-sellers in the same period.

It sold 290,000 vehicles last year, an increase of 24 percent from 2005, but outside its target of 300,000 units.

Zhang Xin, an auto analyst from Guotai Jun’an Securities Co Ltd, said a lack of new models and competitive local cars, like Chery and Geely, are not helping the Hyundai cause.

Sun Zhenjie, a spokesman of Beijing Hyundai, attributed the dilemma to a limited production capacity that prevents it from adding models.

“We are undergoing a restructuring in both our product line-ups and costs this year,” said Sun. “But so far there is no plan to change our sales target.”

Beijing Hyundai sold Sonata, Elantra and Accent cars in China with an annual capacity of 300,000 units.

The car maker is constructing a second plant in China able to make 300,000 units annually. It also plans to locally produce the coupe sports car and a revamped Elantra in the plant, expected to start operation in the first quarter of next year.

Last month, Beijing Hyundai also lowered the price by up to 10,000 yuan (US$1,321) on the complete product mix.

“The price cut is not a wise move for Beijing Hyundai because it will also eat into its profits when its Chinese parent Beijing Auto is preparing for a public listing,” said Zhang.

Beijing Hyundai to make ‘QQ killer’

hyundai-getz.jpgBeijing Hyundai are planning on creating a QQ killing car - Beijing Hyundai honestly really doesnt make any interesting mid size or small family cars here in China, so the newly proclaimed ‘Hyundai Getz’ (thats with a z) is likely to kick up some price wars in China, especially as the Chery A1 has just gone on the market.

The Hyundai Getz is Hyundais smallest car to date and comes with the choice of 1.1, 1.4 and 1.6 economy engines. The Getz is already selling well around the world.

Making the Getz in China is a smart move into a lucrative market, this year the sales of super minis like the QQ, Getz, etc have already over taken the number of larger passenger vehicles in China. It is a market that can only get bigger, especially with the number of new drivers that wish to buy something small, fashionable and more importantly, cheap, before progressing onto bigger vehicles.




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