Explaining the Chinese Car Industry and Chinese Cars
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According to auto.sohu.com, BMW are currently working on a version of the 7-Series BMW that is more suited to local tastes and traditions. China will receive the 740li and the 750li to begin with. Although we’re not entirely sure what auto.sohu actually mean when they reported that this will be a Chinese edition, it looks like standard 09 7-Series fare to us, perhaps a BMW expert can help us out.
BMW saw sales increase by 38% in 2007 Q1, and they hope to carry that through to 2009 with their latest deal. Buyers of the Bavarian auto can enjoy 0% financing on their BMW purchase, and they only need to give 30% to 40% of the cars price tag to drive the car off the forecourt.
BMW-Brilliance are offering the financing deal on all domestically made models, which is currently limited to the 3 and 5 series sedans only.
A woman who was unhappy with the quality of her BMW X5, decided the only way to get BMW’s attention was to go via the channel of mass media, because angry letters just dont work anymore!
The woman in question, Miss Ma spent 700,000rmb on buying the BMW 525i in April 2008, she quickly found that the Beemers gearbox would jump out of gear by itself, obviously indicating a possible product defect, then the cars electrical system would die for no reason. Miss Ma claims that one time when the engine cut out when she was in traffic, she nearly crashed into another car. Miss Ma says she has tried to reach an agreement with the dealership, and BMW but both refuse to change her car for a new one, so she feels she was left with no other resort but to take her 5-series to the streets of Guangzhou, particulary outside the dealership from where she bought the defective car.
At lunch time, two traffic policeman appeared and asked Miss Ma to remove the lettering from the BMW.
Miss Ma later explained her choice of Ox to tow her stricken BMW “I wanted to use a horse, but horses move too quick.” A horse would be symbolic of the Chinese name for BMW, which is lit. ‘Treasure Horse’
Once the Ox and its 5-series train reached the BMW dealership where Miss Ma bought her motor, the workers in the dealership came out to look, people stopped to take a look at the commotion, which eventually forced the BMW dealerships manager to come out and say ‘We need to talk!’, and a few moments later Miss Ma reportedley had reached an agreement with the dealership to fix her 5-series.
Click to read more about previous Ox pulled BMW’s in the PRC!
Continue reading ‘Woman, angry with dead 5-Series replaces horse power with Ox power!’
The Chinese upper middle class seem to have a ferracious appetite for all things luxurious, the relative low cost of living compared to salary has given them quite a spare chunk of change to spend on living life good. BMW is reaping the rewards of the Chinese miracle economy, and has the proof to show it.
In the first quarter of 2008, BMW sold over 14,000 BMW, MINI’s and Rolls Royce automobiles, in the Chinese market place. BMW believes that the demand for luxury cars will increase over the next few years and already has plans in place with its joint venture partner, Brilliance, to up production at their factory from 30,000 cars a year to 44,000 cars. BMW also plans to produce a 2nd factory in China where the 1 series will be produced (It is expected to be imported in the time being) as well as the popular 3 and 5 series.
The SUV series, X3, and X5 also remain popular in China. We have heard rumors previously that there is a possibility the X3 will see production in the PRC at some point.
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