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2009 Honda Civic for China?

honda-civic-09.jpgThe Chinese automotive press are hoping that the updated Japanese Domestic Market (JDM) 2009 Honda Civic sedan will see Chinese production in the PRC. The Honda Civic sedan has seen good sales in China, and has become a popular alternative to the Ford Focus sedan.

In addition, previous media reports hinted that the Honda Civic hatchback will see an introduction into China either later this year, or early 2009. The hatchback Civic will give Honda a compact car to go up against the well selling Nissan Tiida, Focus hatch, and the VW hatch offerings.

Citroen China News - Death to the ZX, rise of the C4

Citroen have a very nice line up in China, that appears to be bringing out new models all the time. The Citroen ZX is finally going out of production in China, but will replaced by the recently updated, China only, Citroen Elysee hatchback. The ZX has run its course in Europe, and will finally be laid to rest ten years after it was last produced in Europe, the ZX has proven popular since it was introduced into China.

Another new model that Dongfeng Citroen will introduce is the C4. Despite being popular in Europe, Citroen have not yet launched it into China leaving them with a large market gap. Currently Citroen have nothing in their range to go up against the ever popular Mazda 3, or the Ford Focus. Citroen hope that introducing the C4 into China, they will be able to enter new market segments and improve sales in each of their segments.

Citroen currently makes the Xsara Picasso MPV, theTriumphe (worlds strongest car?) the Elysee, and the Citroen C2.

The Citroen C2 is not the same model that was launched in the EU marketplace, instead the Chinese C2 is a facelifted Peugeot 206 which actually looks a lot better than the Peugeot 206. The Citroen C2 is due to be updated for 2008/9, thus the current C2 has had a price cut of 13,000rmb.

Massive storms in South China - Honda has issues.

Massive rain storms have severely affected automotive output in Southern China over the weekend. Guangzhou Honda have been forced to stop production at two car factories, and one engine factory due to flooding, Guangzhou Honda have also cut their sales forecasts considerably for the coming months. Guangzhou Honda believe that they will be on target to sell 340,000 vehicles this year, rather than the 360,000 vehicle marker they previously forecast.

Dongfeng also suspended production of the best selling CRV and the Civic over the weekend, although the reason for suspension was due to a shortage of parts rather than the weather.

Reuters has the latest on the storms:

BEIJING (AP) — At least 55 people have died and seven are missing in flooding across a broad stretch of southern China, state media reported Sunday.

More than 1.2 million people have been forced to flee their homes across nine provinces, including Sichuan, which is still reeling from last month’s earthquake that killed almost 70,000 people, the official Xinhua News Agency said.

Heavy rain in Sichuan, Guizhou and Yunnan provinces will further raise water levels downstream, especially in the coastal manufacturing powerhouse of Guangdong, Xinhua says. Most of those areas are expected to receive more heavy rain over the next 10 days.

Just to the south, communities with tens of thousands of people were threatened by the swollen Xijiang River in the Guangxi region, where a 130-foot crack had opened in an embankment near Changzhou, Xinhua said.

Nearly 120,000 people fled to high ground in the nearby town of Longhua when river water began to pour through the gap, it said.

“If the crack widened and the dike collapsed, the flood would directly threaten the safety” of the city of Wuzhou on Guangxi’s border with Guangdong, Zhang Jinshen, a regional flood control official, was quoted as saying by Xinhua.

Honda asks PRC Govt for hybrid incentives

China Car Times never truly understood the Chinese governments stance on the environment and hybrid cars. The environment in Chinese cities in less than admirable, yet the cost of a Toyota or Honda hybrid is the same as a decent 2.5l v6 or 3.0l car in China.

It seems Honda is aiming to buck the trend and is planning on petitioning the Chinese government into giving potential hybrid buyers incentives to buy a hybrid over a traditional gasoline motor. Honda is currently planning to import the Honda Civic Hybrid into China and plans on selling at least 200 of them in China before 2008, except the car costs 269,000rmb once it has been imported, a lot of money for a car that doesnt give a lot back.

The Toyota Prius is manufactured, and sold in China but sales remain pathetically small. The Chinese just havent embraced the hybrid car yet, and Prius sales reflect that very clearly with them just selling 16 in October, from Jan to Oct this year, Toyota have sold 2116 Prius’ in China.

Honda Hybrid to be imported later this year

In China, the government gives ZERO tax breaks to drivers of hybrid vehicles, even though the environment is a mess and the price of gasoline will be going up early next year. The Prius was a complete flop in China due to its high price and low specs compared to the V6 gasoline sedans or SUV’s you can get for the same price.

We dont really know why Honda would want to get in on the hybrid game after seeing Toyota try and fail at the hybrid game, even by making the Prius in China it was still far too expensive. Honda will be importing the Honda Civic hybrid later this year, will the massive import tax render their sales ability useless? probably, unless the Chinese government has slipped some tax breaks on hybrid vehicles in the last few months, we cant see the Honda Hybrid selling too well.

Want an overly expensive car that uses both fuel, electricity, all the storage space taken up with batteries that die after a few years and need replacing at thousands of dollars? yes? Then head on down to a Dongfeng Honda dealer later this year, and pick yourself up a funny Civic.

Honda has rather high hopes for Chinese green people

Honda motor corp is planing to import the Honda Civic Hybrid into China by the end of year and is aiming for a massive sales of 400 units in 2008. China Car Times would like to say that we’ve only ever seen TWO Toyota Prius’ on the roads in China, FAW must have lost a lot of money on those 300,000rmb electric toys (you can get a top end mid sized luxury sedan for that money)

Mitsuru Ozaki, the general manager of Dongfeng-Honda even went as far as saying selling the hybrid Civic is a loss making business in China.

“Chinese consumers may walk away because of its high price,” Ozaki admitted. “It’s really a money-losing business.”

So why bother selling it anyway?

Zhong Hua TV Advert

Check out this Chinese TV commercial for Zhong Hua, via Youtube, here’s another.

Have to say, Zhong Hua’s cars are looking great - it must be the BMW input!




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