Playing the sales goal stakes in China is a high pressure game, the first to move is always the big looser. Dongfeng Peugeot announced yesterday that they would drop their sales goal from 240,000 units in 2012 to 230,000 units, a move that is unusual to say the least. Peugeot are planning to focus on the 508 mid size sedan as a big mover in 2012, the…

Read More →

In early 2009 a similar situation was unfolding, consumer confidence in China was retreating as Western countries were mired in economic woes that pulled back on purse strings which ultimately slowed down Chinese exports, cars were sitting unsold on dealership forecourts but the heavy hand of government intervened with healthy tax cuts on sub 1.6L vehicles…

Read More →