Volkswagen announced today that is going to become the ‘most people orientated car company’ in the automotive industry under a new strategy which they have entitled “Ren Wei Ben

The “Ren Wei Ben” strategy essentially translates into People First which might echo early Communist slogans but is in fact part of Volkswagen’s…

Read More →

The China only Gran Lavida hatch hit the market in China earlier today with pricing from 115,900RMB to 163,900RMB depending on specification. The new hatchback was first aired at the Shanghai Auto Show earlier this year alongside its sedan variant and was well received by the crowds that swarmed the VW stand.

The Lavida range was developed in partnership…

Read More →

The Guangzhou Auto Show gave us a chance to get up close with the new Santana. Volkswagen is using its tried and tested “Same sausage, different lengths” throughout its China models, from the Passat (US Passat) to the Magotan (Euro Passat) to the Sagitar (US Jetta) to the New Bora (China Bora), to the VW Lavida (China only) to the all new Jetta…

Read More →

Expect major updates from tomorrow onwards.

What we’ve seen so far:

  • Very sweaty people – Why did the organizers choose not to turn on the AC on the first day? So many sweaty executives, PR people and journalists.
  • Taxi drivers complaining its cold – It’s 25 degrees in Guangzhou. Hot for the swarms of media that came in from…
    Read More →

It seems that when joint venture companies are left to their own devices to design, develop and produce cars for the Chinese market sales volume is sure to be had with a product that is able to capture the admiration and wallet of the local populace. See the VW Lavida for such an example, Wolfsburg apparently provided a platform and power train and…

Read More →

Its been another good month for car manufacturers, as normal the usual faces are making it into the top 10 passenger cars but the addition of the latest Hyundai Elantra is an interesting one. A revised fifth generation Elantra was only just launched in China, the Lang Dong was aired at the Beijing Auto Show in April and seems to be gathering speed with…

Read More →

There used to be a British company that had multiple models that competed with each other throughout their product range, that company was called British Leyland. VW seems to be entering BL territory in China with its multitude of products that overlap and outright compete with each other, the Lavida is up against the Bora, the Passat against the Magotan….

Read More →

Several years ago the Honda Fit was the car to buy if you wanted a small car from a joint venture manufacturer, back in the old days the battle lines between joint venture companies and Chinese companies were quite clear, JV’s would make high end cars and Chinese would make cheap low end cars. Of course these lines have been rubbed into the dirt now,…

Read More →

China Association of Automobile Manufacturers announced the automobile output and sales figures for July on August 10th. China’s auto output and sales in July hit 1,306,100 units and 1,275,300 units respectively, down 6.96% and 11.19% from a month earlier, up 1.26% and 2.18% from a year earlier. The auto output and sales in Jan-July…

Read More →

The Tiguan has been a major hit for Shanghai VW since it was first introduced last year, the car first came to the Chinese market as an imported model but the car was later put into production locally where it became very popular very quickly with long lead times and some dealers increasing the pricing. The imported Tiguan came with a more offroad friendly…

Read More →

Shanghai VW has finally released its half year sales figures which show the company sold 88,564 units in June and sold an impressive 527,000 units in the first half of the year.

Shanghai made Volkswagen models accounted for 71,066 of sales and sold 428044 over the first half of the year, an increase of 17.7% over the same period in 2010, the Passat…

Read More →